Content Development

Turn web storefront visitors into buyers by providing the detailed product information they need to make good buying decisions. Our team of content specialists will collect, optimize, and load detailed descriptions, product attributes, features, benefits, images, and more. Just provide us with the manufacturers’ part numbers and names and we will do the rest.

Content that goes beyond part numbers

Manufacturers’ product data might be sufficient for inventory management, but it wasn’t prepared with marketing in mind, and the short descriptions housed in your ERP system won’t cut it when it comes to ecommerce. We provide up to date, detailed product content for each part number, making your web storefront a valuable resource to both your customers and your sales force.

Unique content development system

No matter which ERP system or storefront software you have in place, you can take advantage of our ecommerce-ready content. Part numbers are cross-referenced with manufacturers’ part numbers so you can automate pricing updates and use the content for inventory management and ecommerce purposes.

Fully attributed data

These aren’t your typical product descriptions. Each part in your content database will be defined with multiple attributes. For example, an electric motor would feature information about RPMs, frame, volts, and overload, while furnace attributes would include BTUH, vent size, CFM, and filter size.

Unlimited use

The content we deliver to you is yours to keep, modify and use for any number of sales and marketing purposes: catalogs, internal invoicing, product look-up, spec sheets, inventory management, websites, and more.

Catalog-ready

Your new content database will integrate directly with Catalog Builder®, the leading software for designing and generating catalogs for print and digital distribution. In fact, we can deliver the content in a custom-designed catalog that you can update and manage on your own. See Turn-key Catalog Service for more information.